How to Boost Your Visibility as a Freelance Creative
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In today’s business environment, there are many millions who do some form of freelancing. With so much competition, how can creators stand out? The answer is leveraging your resources and taking the initiative.
Join Social Media Platforms
Social media offers millions of potential audience members, making it an excellent place for artists, designers, and musicians to start. Choose just one platform at first, then build out as you gain followers and have a backlog of content to post. For your first account, find the platform that best showcases your work. For example, musicians and dancers have a lot of success on TikTok, while artists and makeup artists may flourish on Instagram. The following are top social media options for freelancers seeking a wider audience:
• YouTube
If you’d like to share any pictures or infographics detailing your work and services with your followers, you can post PDFs on Facebook. This is much easier than emailing current and potential clients individually. Learn the steps to upload a PDF and post on your business page.
Once you're established, you can increase your base by collaborating with other creators. Doing so introduces you to a similar audience that may follow your work. It's also a chance to grow as a creator and experiment with styles or techniques you would never try on your own. Finally, collaboration is a way to inject companionship into what's usually a solitary endeavour.
Create a Website
You should have a professional website even if you advertise on other online markets. With your own site, you can showcase work and interact directly with customers. If web design isn't your thing, you can find an alternative:
• Hire a web designer
• Try an AI-powered builder
• Use a template
A professional site also boosts your chance of appearing on search engine results pages. A blog can increase that chance further by using keywords and offering valuable content that positions you as an expert. Blogs are also a place to get more creative and let your audience get to know you.
Join a Creative Group
Connecting with others in your field is an excellent way to get noticed. Members can share news about opportunities, or the organization may create some. With today's technology, there are countless ways to connect:
• Join an online collective, forum, or social media group
• Register with a guild, society, or association
• Participate in a critique group, jam session, or workshop
Register Your Business
Registering your business offers a variety of benefits to creative freelancers:
• Tax advantages
• Legal liability
• Reputation building
When registering your business, you have to decide what type of business structure works best. Next, you must come up with a name and choose a location to register.
Develop a Unique Brand
Branding is how you present your enterprise to the world. As a creative, that encompasses your work as well as your persona. Audiences crave authenticity, especially from small creators, so don't be afraid to let your true personality shine. You can reinforce your brand by customizing your social media profiles.
The more visible your work is, the more likely you'll be able to make a living off your creative endeavours. Boosting your visibility is hard and sometimes dull work, but with the right plan and by marketing on social media, your efforts will pay off.