Woman’s Hour - expect the unexpected

WOMANS HOUR - EXPECT THE UNEXPECTED

In late May this year, we were contacted by Jac Lott at Illustration X about a really exciting project for the BBC.

They wanted to produce a 30 second TV commercial promoting Radio 4’s Woman’s Hour, with the tagline ‘Expect the Unexpected’.

The aim of the ad was to encourage audiences to see the programme in a different light, by featuring a series of soundbites on topics that people might not consider to be their usual subject matter.

Conversations ranged from the singer Arlo Parks talking about using music as a soothing agent in these days of chaos, to artist Tracy Emin candidly discussing her recent radical surgery.

Working with a specially selected team of Illustrators, each designing their own section of the film, we brought their wonderful imagery to life in a thought-provoking and powerful piece of animation.

DIRECTION / PRODUCTION – Claire Grey

ANIMATION DIRECTION – Devon Short

ILLUSTRATION

Devon Short

Ana Curbelo

Alexandra Francis

Maria Samaniego

Mokshini

ANIMATION

Devon Short

Claire Grey

Pypah Santos

Sophie Ann Mitchiko Ogden

Rustis Balciunas

Jamie Walsh